Different on Everyone
Art Direction,
Under Publicis GroupeA disease-state awareness campaign that makes room for every PCOS experience.
AD: Gracie Li
Team:
Kent Smith
Kate Ladenheim
Brenna Alderman
Nicole Xu
Due to PCOS presenting itself in many ways, many people struggle to identify themselves with PCOS symptoms. Although PCOS affects 1 in 10 women, 80% of them go undiagnosed.
Socials
Pop-up Truck Activation
Mobile pop-ups that tour the US will giveaway a bag containing
assorted items that represent different PCOS symptoms.
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