Gracie Li




Gracie Li is a graphic designer based in Brooklyn, NY with a passion for creating work that speaks for itself. She prioritizes research and a strong design approach to craft delightful and thoughtful experiences.  

Projects
  1. What Nature Knows
  2. Digital Body Passport
  3. NXTGEN 
  4. Meetfresh Menu  

More
  1. Zines & Print 
  2. Fine Art
  3. Illustration












About


→ NXTGEN


A conceptual youth-focused lifestyle subbrand under Tesla catering to another generation of forward thinkers. 


Tesla is established as a leading company for future-driven products and innovations. However, the median age of a Tesla product owner was 51 years old in 2022. The next generation is leading the future, and Tesla needs to create more reachable products for younger consumers.

A youth-focused lifestyle brand can energize a generation of forward thinkers, bringing Tesla progress to a new demographic.



The brand persona has a hypebeast-esque personality that is robust, confident, and future driven. 




NXTGEN brand guidelines were created to conceptualize this idea. 





Photography by Aitor Throup and Kingsville Visual Gallery


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